Recent Analysis
Microsoft Copilot and Gmail AI Suggest Vendors to B2B Buyers — Is Your Brand Showing Up?
B2B buyers get AI-generated vendor shortlists inside Word and Gmail without ever opening Google. Here’s what that means for your brand and how to show up where decisions are being made.
GPT-5.5 Just Made AI Brand Audits a Weekly Marketing Job
The new model does deeper vendor research than any previous version. A weekly AI brand audit checklist — what to run, where to look, and how to act on what you find.
GEO Measurement Is Broken — Here’s the Dashboard to Properly Measure GEO
Most brands tracking GEO performance are measuring the wrong things. The 5 metrics that actually tell you if your AI search strategy is working — and how to build the dashboard.
ChatGPT vs Google: One AI Session Replaces 15 Searches — What It Costs Your Brand
360 of every 1,000 Google searches produce a click. A single ChatGPT session forms a complete brand opinion. Here’s what the data means for marketers.